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Nothing fits all of that — yet
Nothing listed fits all of that yet. Try removing a requirement: a deployment model or a market is usually the one that rules everything out.
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Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Read before you decide
- FoundationThe brand platform and the message house: one source for every disciplineWhat a brand platform holds (positioning, proposition, proof, voice), how to build a message house on top of it, and how one platform keeps advertising, PR, social, sales and service saying the same thing in their own words.
- AppliedThe brand platform canvas: purpose, positioning, personality and proof on one pageEight boxes that write down what a brand stands for and how it shows up: purpose, vision, values, positioning, personality, promise, proof and distinctive assets. Drawn from Aaker, Keller and Kapferer, with distinctive assets after Romaniuk.
- FoundationConsistency and adaptation: one idea across channels, languages and culturesWhat to keep the same everywhere and what to adapt: the standardisation debate in international marketing, distinctive brand assets as the mechanism of consistency, and what changes for Arabic- and French-speaking markets.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. The IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.
117in the directory
60of the kind you asked for
0serve your objective
0fit well enough to show