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Your industryAny
Interface language your team needsAny
Your company sizeAny
Tools you already useAny
CRM
E-commerce
Ad platforms
Analytics
Data warehouse
Content management
Collaboration and automation
Messaging and service
How it is deployedAny
Most marketing teams choose a cloud service. Self-hosted and open source suit teams with their own engineers.
Pricing modelAny
Attestations you needAny
Where the data must be keptAny
A region covers its countries: data kept in Europe covers France.
Read before you decide
- FoundationInternal comms 101: employees are the first audienceInternal communication keeps the people who deliver the brand informed, involved and able to speak for it. It belongs in IMC because customers meet the brand through employees, and it runs on leaders, line managers and a few well-run channels more than on any single tool.
- AppliedThe agency brief template: the client's business brief to every agencyThe brief a client sends to its agencies and internal teams: where the business is now, where it needs to be, who it must reach, what the work must achieve, the budget, timing and rules, and how success will be measured. One brief for every discipline, after the industry's joint briefing guides.
- AppliedThe integration RACI: who is responsible, accountable, consulted and informedA matrix of the activities in an integrated programme against the people and agencies involved, marking for each who does the work, who signs it off, who is consulted and who is kept informed. A general project-management practice, defined in PMI's lexicon, applied to marketing teams and agencies.
How these were ranked
Ranked only on how well each listing's checkable facts fit your answers. The IMC Report owns no listed product: no one pays to appear, and no one can pay to rank.
117in the directory
60of the kind you asked for
0serve your objective
0fit well enough to show