Learn · every claim sourced

Understand integrated marketing, step by step

Plain-language foundations, primers and guides on integrated marketing communications, with a source for every claim. New here? Begin with the short reads below.

Glossary · 118 terms Every source we cite Toolkit

Learn

The library

ExplainerFoundation

Messaging 101: marketing in the chat, from SMS to WhatsApp

Messaging marketing reaches people in the apps they use to talk to friends: SMS, WhatsApp, RCS, Messenger, Instagram, Telegram and LINE. It works when people have opted in, when the first message follows each platform's template and window rules, and when the conversation leads somewhere useful: an answer, a booking, a purchase.

8 min read16 October 202624 sources