Learn · every claim sourced

Understand integrated marketing, step by step

Plain-language foundations, primers and guides on integrated marketing communications, with a source for every claim. New here? Begin with the short reads below.

Glossary · 118 terms Every source we cite Toolkit

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ExplainerFoundation

Advertising standards and self-regulation: the codes every claim must pass

How the ICC Code sets a common floor, how self-regulation works in the UK and across Europe, what the UAE, Saudi Arabia and Egypt add, and a claims procedure for honesty, substantiation, comparisons and children. General information, not legal advice.

8 min read16 October 202613 sources

ExplainerFoundation

Advertising 101: television, radio, print and cinema

How paid brand advertising in the traditional media works, who does what between the creative and the media side, how it is bought and measured, what it costs, and the rules that apply before an advert goes on air.

8 min read16 October 202619 sources